By right-clicking on a clip, I can save it to my Downloads folder, import it into GIF Brewery, and quickly reconvert it to a GIF for my own use. Twitter converts GIFs into MP4 video files. First, I use it to save GIFs my friends post on Twitter for my own use. I use GIF Brewery most often in two scenarios. If I went back to edit the text with something shorter, the text would no longer be centered, instead appearing at the far left edge of the GIF. I did run across one bug when adding a long, centered text overlay. GIF Brewery 3 also preserves the prior version’s fine-grained control over images and text that can be overlaid on your clip, and adds even more filters that can be applied to each frame. I’m not sure it would be possible given the number of variables involved, but a few presets that could be applied with one click of a button would be nice because some of the settings can be a little confusing for the uninitiated. Fortunately, the developer is working on updating existing tutorials for GIF Brewery 3.Īs with the prior versions, GIF Brewery 3 includes a properties panel that lets you tweak all sorts of settings, including the number of frames, frame delay, color space, and other settings. Once I got the hang of starting with the video drag handles, and then refining a clip in the frame panel, which was not initially clear to me from the interface or help documentation, I found that this is the most precise way to create a GIF. Ticking the ‘Calculate Frame Count & Delay’ checkbox in the properties panel causes the number of images in the frame panel to update dynamically as you adjust the length of a clip. These two tools can also be used together. You can copy some or all of those frames as ‘Saved’ frames and then reorder or delete individual frames, and render a GIF from just the saved frames. Clicking on the frame management button in the toolbar opens a panel on the left side of the GIF Brewery window with each of the frames of the video clip you are editing. You can also use GIF Brewery’s new frame management system. By dragging the start and end handles, you can select the portion of a longer video file, from which you want to generate a GIF. The first is the clip viewer in the main window. Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics.There are two main tools for building GIFs with GIF Brewery. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? Visual and video content will become increasing important.”Īs with any other format, visual content needs to be compelling, relevant, and of high quality in order to stand out. Already, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. But content won’t simply be produced in greater volumes, it will also become increasingly visual.Īs noted here previously, the current preference for consuming B2B content in text rather than video or other visual forms won’t last. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.
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